Writing and commercials

I had the pleasure of working with Kevyn Burger on a radio campaign for my organization. Our company had never done radio advertising before, and I was thrilled to work with Kevyn and benefit from her years of journalism experience, her professionalism, and her passion for her work. We worked together to develop a great radio schedule that included both live and pre-recorded spots from Kevyn. After meeting with her and showing her around at our organization, she was able to write some wonderful and powerful scripts for the ads. She made the entire process easy and produced an effective end result. I am proud to say that during these difficult economic times, our company not only met our goals, but exceeded them when much of our competitors were closing down and going out of business. I attribute our success during this time period to the powerful ads we had on the radio and the credibility and talent Kevyn lent to our organization and our initiatives. I look forward to opportunities to partner with Kevyn in the future.

Jessica Houlding
Marketing Manager, Clinical Marketing Youth Residential
Hazelden Center for Youth and Families


Handling Little Blind Spot’s advertising budget can be very challenging. We spend a lot of money every year on advertising and do our best to track its efficiency but it’s so complex. When we ask our customers, “Where have you last seen or heard our ads?”, they often don’t remember and tell us that they came to us because a friend or relative recommended us. That’s always great to hear! We work hard at what we do to achieve those referrals. So why do we spend all that money on advertising anyway?

In all the years, and all the different forms of advertising that I have tried, we have never had the response that we get from Kevyn Burger’s endorsement on FM107! Several times a week (often before we have a chance to ask them) customers tell us that they have come to us because Kevyn has recommended us so highly. Kevyn’s background as a news reporter and the content of her show combined with her wide range of knowledge has made her someone that people feel they know and can trust.

Kevyn Burger’s personal endorsements made a tangible difference for us like no other single form of advertising has in the past. She was able to convey who we are to the public in a very personal way. We have been proud to have Kevyn represent Little Blind Spot.

Kim Haines
President
Little Blind Spot


Kevyn has provided us absolutely fantastic support at CobornsDelivers.

Kevyn’s endorsement of our company has been a huge success. We hear time and time again that customer’s started using our service because of Kevyn and FM107. She took the time upfront to really understand our company both as a customer and our strategic vision. She is able to with very little guidance or direction capture the spirit of our business with her daily endorsements. When we have new things (product, service, etc) going on at CobornsDelivers; we send her a few bullet points or the sample email going to the customer and she is always able to perfectly convert it into a great ad on the radio. And best of all, this summer when we tested raio with a few other stations, the FM107 endorsement generated 3 – 6 times more new customers than any other radio we have tested. We love having Kevyn endorse our company.

Sue Westerman
CobornsDelivers.com/SimonDelivers.com


In the past year I worked closely with Kevyn Burger as she endorsed Emerald Crest Assisted Living and hosted our sponsored Women’s Wellness Series on Memory Loss. Kevyn’s ability to reach out and touch s amazing. She has the ability to enhance and bring interest to any topic, to any audience. Kevyn bonds with each of her listeners and through the years has developed a very loyal following. We viewed Kevyn as the perfect voice for our organization. I enjoyed working with Kevyn and found her to be very knowledgeable, sympathetic and easy to work with. I highly recommend Kevyn!

Christine Drasher
Director of Admissions and Marketing
Emerald Crest